San Diego Brief: sales cooled, prices held — and the builders blinked
Sales cooled, prices held — and builders just became your biggest competition. The 2-minute edition. The San Diego Brief THE MID-MONTH EDITION · OCTOBER 26, 2026 THE SHORT VERSION Three things worth your two minutes. Since the first Brief, September’s numbers landed. The headline is a split screen: sales cooled sharply, prices didn’t. And the toughest competition for anyone selling right now isn’t another homeowner — it’s the builders. Here’s the picture, in three parts. 01 · THE LOCAL PICTURE −12.2% ...
