Sales Agent Mislabeling Themselves

CalBRE Licensee Alert: Misleading Consumers
CalBRE has issued a second Licensee Alert about its continuing concerns with salespersons who use names that may mislead consumers into believing that the salesperson is a broker or has an "independent" real estate business.  CalBRE highlights two examples of misleading advertising. The first is where a salesperson advertises by using "Real Estate" after his name, such as "John Doe Real Estate" and the second is where salespersons brand themselves as "independent" real estate practitioners. CalBRE believes that both scenarios would mislead the public into thinking that the salesperson is a broker instead of a salesperson who must be supervised by a broker.  Additionally, CalBRE cautions brokers who are supervising salespersons and allowing or supporting such practices.  Since this is CalBRE's second Alert on this topic – proceed with care.


Sunil Sethi Real Estate

Sunil Sethi / REALTOR, Broker, MBA, CPA(inactive), GREEN

Sunil Sethi Real Estate 
38750 Paseo Padre Pkwy #B3, Fremont, CA 94536
BRE #01173766

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